The Argentine’s unofficial moniker will be displayed on his club jersey from the 2022-23 season onwards Lionel Messi is set to play with the word GOAT on his sleeve alongside the rest of the Paris Saint-Germain squad as the club have announced a new multi-year partnership with the next generation lifestyle platform.
GOAT will be an official partner of PSG until the conclusion of the season, with their logo appearing on the sleeves of training, warm-up, and matchday shirts beginning July 1. After inking a contract with the Ligue, the online platform, which distributes luxury goods and accessories via primary and resale marketplaces, now has over 30 million users worldwide and will gain from even greater visibility.
Messi has modelled the new design next to Neymar, Marco Verratti, Georginio Wijnaldum and Achraf Hakimi, with Kylian Mbappe a notable absentee amid ongoing reports linking him with a transfer to Real Madrid. PSG’s chief partnerships officer, Marc Armstrong, has said of the union: “We are delighted to welcome GOAT into the Paris Saint-Germain family. Thanks to this partnership, GOAT joins the tight list of club partners present on our emblematic jerseys. “GOAT is the ideal partner for the club. It reinforces our position as an icon of sport and style with fans around the world. Together, we will develop exciting and creative experiences to delight fans everywhere.”
Eddy Lu, co-founder and CEO of the GOAT group, has added: “Paris Saint-Germain is one of the most influential clubs in the world and we are delighted to partner with them to continue building our global community. “We bring together two great lifestyle brands to unite and mobilize communities of athletes, creatives and fans around the world. This partnership plays to each other’s strengths, with innovative collaborations in the months and years to come.”