Manchester United has agreed to a 10-year extension of their partnership with Adidas, which is worth a minimum of £900 million. This new deal runs until June 2035 and follows their previous 10-year deal, which was worth £750 million. The partnership between Manchester United and Adidas dates back to the 1980s and was reinvigorated over the past decade with innovative designs and sports technology.
The agreement includes a minimum cash guarantee of £900 million, subject to certain adjustments. Part of the yearly payments from Adidas to Manchester United is linked to the club’s participation in the UEFA Champions League, with a provision that failure to play in the competition for two consecutive seasons would result in a 30% reduction in the annual payments.
The Glazer family, who are the American owners of Manchester United, are reportedly in talks over selling the club. However, the specific details or outcomes of those discussions have not been mentioned in the provided information.
The new deal with Adidas is expected to increase the focus on Manchester United’s women’s team since its reintroduction in 2018. Both Manchester United and Adidas view their partnership as one of the most iconic in world sport, and the collaboration is expected to continue to benefit both brands in the realm of international football.